Privacy policy

Last updated: October 4, 2025.

At Purely Postpartum (“we,” “our,” “us”), we respect and protect your privacy.

This Privacy Policy explains what information we collect, how we use it, and your rights under applicable laws including the General Data Protection Regulation (GDPR) and the Telephone Consumer Protection Act (TCPA).

By using PurelyPostpartum.com, you agree to this Policy.

1. Information We Collect

  1. Information you provide voluntarily: Name and email when subscribing to newsletters or contacting us.
  2. Information collected automatically: 

  • Cookies and similar technologies to remember preferences and improve site performance.
  • Log data such as IP address, browser type, pages visited, and timestamps.
Analytics data from tools such as Google Analytics to understand traffic patterns and improve content.

    2. How We Use Your Information

    We use your information to:

    • Deliver and improve our content.
    • Personalize your experience on our site.
    • Send newsletters or promotional messages only if you’ve opted in.
    • Serve relevant advertising (e.g., Google AdSense) and measure ad performance.
    • Detect, prevent, and address technical or security issues.

      3. Cookies & Third-Party Advertising

      • Cookies help remember your preferences and track site usage for analytics.
      • Third-party vendors, including Google, use cookies (like the AdSense DART cookie) to serve ads based on your prior visits to this or other websites.
      • You can opt out of personalized Google ads via Google Ad Settings. 
      • You may disable cookies in your browser, but some site features may not work correctly.

        4. Data Sharing

        We do not sell or rent personal data.
        We may share limited information only with:

        • Service providers that help operate our website (e.g., analytics platforms, email-marketing services).
        • Legal authorities when required by law or to protect our rights, property, or safety.

          5. GDPR Compliance (for EU/EEA Visitors)

          If you are located in the European Union/European Economic Area, you have rights under the GDPR, including:

          • The right to access, correct, or delete your personal data.
          • The right to object to processing or request data portability.
          • The right to withdraw consent for marketing communications at any time.

            To exercise these rights, contact us here.
            We rely on your consent or other legitimate interests (such as site functionality and advertising) as our lawful basis for processing.

            6. TCPA Compliance (for US Visitors)

            We comply with the Telephone Consumer Protection Act (TCPA).
            If you opt in to receive SMS/text alerts (for example, order updates or marketing messages), we will:

            • Obtain your express written consent before sending marketing texts.
            • Allow you to opt out at any time by replying STOP or by contacting us.
            • Never share your phone number with third parties for their marketing without your consent.

              7. Children’s Privacy

              Our content is directed toward adults and parents. We do not knowingly collect personal data from children under 13.
              If we learn that we have unintentionally collected data from a child under 13, we will delete it promptly.

              8. Security

              We take reasonable administrative and technical measures to protect your information, but no system is completely secure.
              We cannot guarantee absolute security of your data transmitted to or stored on our site.

              9. Email & Communication Preferences

              You may unsubscribe from newsletters or marketing emails at any time by clicking the “unsubscribe” link or contacts us here.

              10. External Links

              Our website may contain links to external or affiliate websites.
              We are not responsible for the privacy practices or content of those third-party sites.

              11. Updates to This Policy

              We may revise this Privacy Policy occasionally.
              Changes will be posted here with a new “Last updated” date.
              Continued use of our site after any change indicates acceptance of the updated Policy.

              12. Contact Us

              For questions or concerns about this Privacy Policy or your data rights, please contact us here.

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